Social Media Strategy
Strategic growth and creative direction for Nicoli's social media presence across Instagram and TikTok platforms.
As the social media strategist for Nicoli, I led the content strategy and growth initiatives for both their main account (@nicolishop) and children's line (@nicolikids).
Growth Highlights
Instagram Management
Nicoli Kids - "Beach" Capsule (Capsule 4)
Content for which I developed the creative thinking, direction and conceptual approach
Nicoli Kids - Beach Collection Video 1
Nicoli Kids - Beach Collection Video 2
Nicoli Kids - Beach Collection Video 3
TikTok Strategy
TikTok Growth Strategy
Developed and implemented a comprehensive TikTok strategy that resulted in significant growth and engagement. The approach focused on trend-relevant content, authentic brand storytelling, and strategic use of platform features.
Nicoli Summer Collection
This viral TikTok became the most-viewed video in the account's history, reaching over 300K views with minimal ad spend. The previous record holder had only 55K views, making this a 5.5x improvement.
Flavia Medina x Nicoli
Influencer collaboration featuring Flavia Medina showcasing Nicoli's latest collection with authentic styling.
Influencer Collaboration Strategy
The influencer collaboration strategy focuses on identifying personalities who authentically connect with the Nicoli brand. We carefully select influencers from around the world, prioritizing those whose style and values align with our aesthetic. This approach allows us to amplify our international reach while maintaining brand authenticity. This is an ongoing plan that we are continuously implementing and expanding to reach new audiences and markets.