Social Media Strategy
Strategic growth and creative direction for Nicoli across Instagram and TikTok.
TikTok Growth
New Followers
Top Video Views
Responsibilities
Strategic Role
Content Calendar
Scheduling, timing, and post-type selection for optimal reach
Paid Strategy
Selecting content to boost and managing ad spend allocation
Feed Design
Visual grid planning and aesthetic consistency across the feed
Copywriting
Captions, CTAs, and brand-voice messaging for every post
Community Mgmt
Responding to comments, DMs, and fostering audience engagement
Performance Analysis
Tracking KPIs, reporting insights, and optimising based on data
Influencer Collabs
Scouting, briefing, and managing influencer partnerships
Relationship Mgmt
Nurturing long-term creator relationships for repeat campaigns
Instagram Management
Portfolio
Content Samples
Below are a few representative examples of content I produced. These are only a small sample of the broader body of work created as part of the overall strategy.
Content created for @nicolishop
Content created for @nicolikids
TikTok
TikTok Strategy
Nicoli Summer Collection
300K views (previous record: 55K)
Carmen Castillo x Nícoli
75.6K views | 3.8K likes
Partnerships
Influencer Collabs
Scouting
Audience, engagement & brand-fit analysis
Co-Creation
Hauls, styling reels & UGC-style content
Relationships
Long-term partnerships & repeat campaigns
Competencies