AI Tools I Use

A curated collection of AI tools that enhance my creative workflow and production capabilities.

AI tools have become integral to my creative workflow, enhancing productivity and expanding possibilities. I use these tools as collaborators that augment human creativity, applying them strategically throughout my process.

This collection represents the AI tools I use regularly, organized by category with notes on how each contributes to my work.

This portfolio website

This portfolio website was created using V0, Vercel's AI-powered assistant.

V0 helped generate the code and design elements while I provided the creative direction and content, demonstrating how AI tools can enhance the creative process rather than replace it.

TEXT & STRATEGY

ChatGPT

Used for strategy development, copywriting, and campaign ideation. Helps generate creative concepts, refine messaging, and explore different creative directions.

Notion AI

AI-assisted writing, planning, and organizing ideas. Helps structure creative briefs, project plans, and campaign documentation.

Tome

AI-powered pitch decks and storytelling. Creates visually compelling presentations that effectively communicate creative concepts to clients.

VISUAL CREATION

Midjourney

Creates conceptual visuals and moodboards. Particularly useful for exploring visual directions before committing to production and generating inspiration for campaigns.

Adobe Firefly

Safe AI image creation integrated with Photoshop. Used for creating and modifying commercial assets with proper licensing and ethical considerations.

Canva

AI-enhanced design tool for production visuals, mockups, and content. Streamlines the creation of social media assets and presentation materials.

VIDEO & AUDIO

Runway Gen-2

AI video generation for motion prototyping. Helps visualize video concepts quickly before investing in full production, allowing for rapid iteration.

Descript

Fast video and voiceover editing with AI transcription. Streamlines the editing process and makes content revisions more efficient.

Synthesia

Creates avatar-led videos in multiple languages. Useful for localizing content and creating consistent brand messaging across markets.

RESEARCH & COLLABORATION

Miro AI

AI-enhanced brainstorming and idea mapping. Facilitates collaborative creative sessions and helps organize complex campaign elements.

Delve AI

Automatic persona generation from data. Creates detailed audience profiles to inform targeted creative strategies and messaging.

Figma

UI design with AI features for layout and presentations. Used for creating digital experiences and interactive prototypes with increasing AI assistance.

WEB DEVELOPMENT

V0 by Vercel

AI-powered assistant for web development. Used to create this portfolio website, generating code and design elements based on creative direction.

GitHub Copilot

AI pair programmer that suggests code completions. Accelerates development workflow and helps implement complex functionality.

Framer AI

AI website builder that generates responsive designs. Useful for rapid prototyping and creating interactive website mockups.

ETHICAL CONSIDERATIONS

While AI tools offer tremendous creative potential, I approach their use with careful consideration of ethical implications. My framework for responsible AI use in creative work includes:

Transparency

I maintain transparency with clients about which aspects of work involve AI assistance, ensuring clear communication about the creative process.

I prioritize tools like Adobe Firefly that are designed for commercial use and trained on properly licensed content, avoiding potential copyright issues.

Human Oversight

All AI-generated content undergoes human review and refinement, ensuring quality control and alignment with brand values and messaging.

Value Addition

AI tools are used to enhance human creativity, not replace it. The focus remains on leveraging these tools to deliver greater value and innovation for clients.