HAVAS Experience
PR, influencer marketing, campaign coordination, and performance reporting for leading international brands.
PR & Communications specialist within one of the world's largest communications groups, supporting integrated campaigns across luxury, beauty, FMCG, entertainment, and automotive sectors.
The Role
PR & Communications Intern
Conducted benchmarking and analysis across campaigns to identify formats, messaging and trends. Built and maintained KPI trackers (reach, impressions, engagement) and press tracking, ensuring accuracy and reporting. Coordinated 500+ partners and agency deliverables, managing timelines, approvals and alignment. Prepared PowerPoint reports turning performance and PR learnings into recommendations to optimise rollouts.
Major Brands
Partners Coordinated
Global Network
Weekly Reporting
Clients
Brands
Case Studies
Projects
Integrated PR Campaign
End-to-end coordination of a multi-channel PR campaign for a global FMCG brand, including media planning, influencer seeding, and performance reporting.
Influencer Marketing Activation
Managed 500+ partner deliverables and agency timelines for a consumer electronics launch across Spain and Portugal.
Brand Benchmarking & Insights
Conducted competitive analysis across beverage and entertainment sectors, producing weekly insight decks to optimise ongoing campaign rollouts.
Competencies